Branding the Jersey's Saloon
This original bar was opened up in April of 2016 in NDG, just west of Montreal. The bar is a place full of entertainment where the bartenders dance on the bar and the clients have the opportunity to ride their mechanical bull. My job was to design their logo, have a photoshoot with the bartenders as well as film and edit their promotional video that was aired on TV.
My job was to conceptualize a logo that had an old, western feel with sexy written all over it.
Photoshoot & Filming
I had two separate photoshoots of the Jersey Girls as a group and by themselves. The images from the photoshoots were used for their posters, newspaper ads, social media and on their website. As for the promotional video, I had filmed a pre-opening video and filmed during their opening party.